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Five trends that could transform your 2022 marketi

Pandemic-induced consumer behaviours are here to stay. Over the past year, most of us have been forc
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Marketing fails to address 18.2% socio-economic pa

In 2022 the marketing industry was urged to “own” its socio economic pay gap problem. Speaking to Ma
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Brands make slow progress in tackling ethnicity pa

Marketing Week’s exclusive 2023 Career and Salary Survey finds marketers from ethnic minorities work
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Confused.com’s CMO on how to get CEO buy-in for lo

Many marketers are prevented from implementing a long-term brand building strategy, or are forced to
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Boots ramps up price focus amid own brand extensio

Boots is expanding its own label essentials range, extending its Price Lock promise and offering up
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How to find a perfect blend of performance and bra

By striking a coherence between performance and brand marketing efforts, firms multiply their profit
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Brands signal improved hiring intentions despite ‘

Despite gloomy economic predictions for the UK this year, brands’ hiring intentions improved over th
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