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‘Having a better planning funnel is a challenge in

At Pitch CMO Summit-Bengaluru, a panel of experts delved deep into the why’s and how’s of representi
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Performance Max Upgrade Could Boost Advertiser Con

Google announced voluntary upgrades to Performance Max for for Dynamic Search (DSA) and Google Displ
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Traditional advertising to account for Rs62,000 cr

Even as digital advertising is fast outpacing traditional advertising, this year, the advertising sp
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AIDCF cautions advertisers against advertising on

The All India Digital Cable Federation (AIDCF) has cautioned advertisers against running ads on chan
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'Separating advertising from integrated marketing

The second panel discussion at the Pitch Madison Advertising report brought in reputed professionals
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Telecom companies plan marketing blitz to push 5G

The IPL will be aired on JioCinema, the video streaming app originally under the elco Jio. Recently,
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A Roadmap For Real Estate: Harnessing The Power Of

Real estate companies, like those in other industries, often overlook the importance of marketing, e
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