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64% of e-commerce marketers fail to measure custom

64% of e-commerce marketers have not measured their customer engagement processes in the past month,
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81% of marketing teams would host more events with

Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical chal
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PepsiCo: Brand investment is driving topline growt

“We are looking to continue to put investments back into the business, because we think that is what
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Ad and marketing agency Cheil India appoints Neera

Advertising and marketing agency Cheil India has announced the appointment of Neeraj Bassi as its ch
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75% of marketing agencies are outsourcing addition

This is according to content creation platform Verblio, which surveyed more than 400 content markete
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Faux feuds: Are brands taking marketing gimmicks t

To garner eyeballs in a cluttered digital world, brands are latching on to manufacturing a fake cont
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Skip this ad? The existential threat facing the ad

With the onset of social media and influencer marketing, advertisers found a new avenue through whic
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