Latest Events

ICMMR 2023: 17. International Conference on Multic ...

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events ...
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ONE OF THE WORLD'S MOST INTRIGUING SUMMITS OF MART ...

Experience the full potential of your marketing prowess at the Intrigue MadTech Summit! Connect, gain knowledge, and actively engage with esteemed experts in the marketing industry at this lively
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ICMMA 2023: 17. International Conference on Multic ...

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for
Read More

ICAMMR 2023: 17. International Conference on Analy ...

The International Research Conference is a federated organization dedicated to bringing together a significant number of diverse scholarly events for presentation within the conference program. Events ...
Read More

Webinar: Paid Media Algorithms – The Secret to Get ...

Every paid media platform has some degree of algorithmic optimization. These algorithms choose who sees your ads and at what cost. But if you are like most marketers, understanding how,
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Treating Direct Mail Like Email

Nearly two-thirds (65%) of US marketers integrate their direct mail strategy with email marketing tactics, according to a recent Quad survey.
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Impact of Generative AI on Marketing

One thing remains constant about generative AI tools, such as ChatGPT, and emerging solutions from Google, Microsoft and others, is we all have questions about them. For marketing leaders, the questio ...
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Digital Marketing Masterclass: Link Building for S ...

Successful digital marketing campaigns rely on correct link-building. Each call to action needs to take the user to the right landing page and include useful tracking information to help gauge the cam ...
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Digital Marketing Strategy with AI Content Creatio ...

This two-session interactive accredited course is focused on equipping learners with tools and techniques to run a successful digital marketing campaign including using AI to create content.
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Tools for Success (Formerly Applied Marketing Core ...

Set yourself up to think strategically like a marketer with Tools for Success (Formerly Applied Marketing Core 1). Build marketing leadership skills with an informational interview and a video present ...
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Transform Your Marketing Organization Into a Strat ...

With marketing's tightening budgets, increasing complexity, and expanding responsibilities combined with generative AI, there is a constant battle for
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Mastering B2B Product Strategy with Laura Marino

Step into the world of B2B product management and championing diversity with the influential Laura Marino, Chief Product Officer, board member, and guest lecturer at Stanford University. Laura's ex ...
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Latest Resources

State of Inbound Marketing Trends

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers
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THE ULTIMATE GUIDE TO EMAIL MARKETING

Email marketing doesn’t have to be intimidating. You just have to know how to do it right. This guide covers everything from planning an email marketing strategy to growing your email list to optimizi ...
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THE IMPACT OF AI ON MARKETING: FROM ALGORITHMS TO ...

But AI is like wisdom in a box. This box, when opened, can be one of two distinctly different things. One option is being a horn of plenty: a cornucopia of possibility that allows us to be exponential ...
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Is Your B2B Marketing on the Right Track?

B2B companies tend to be so focused on product development and sales that they forget to develop a proper marketing strategy. Many
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Sucessful Inbound Marketing Strategy - Follow Thes ...

What is the process of an Inbound Marketing strategy? Today we'll go through the 4 stages of inbound marketing and the tools you can use for each one of them. Learn more about the basics of Inbound Ma ...
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Green Marketing: What is Green Marketing?

Green Marketing is a strategy that focuses on promoting environmentally-friendly products, practices, and values to engage with conscious consumers and contribute to a more sustainable future. When pe ...
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Top 10 AI Tools For Digital Marketing in 2023

Jordan shares some practical and creative ways to leverage digital platforms and technology, allowing anyone to make passive income while exploring the world. The tips he shared aren't just for season ...
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7 Effective Marketing Strategies for 2023 (TIPS, T ...

But more than that I also want to show you some of the principles and foundational elements behind what makes these things so important.
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A Basic Guide on Inbound Marketing

Inbound Marketing is about useful content. Inbound Marketing is user-initiated, which means that your user/reader is willing to share their contact details with you to be in touch and be informed
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INFOGRAPHIC: 51% OF PULSE SURVEY RESPONDENTS USE G ...

The results of our AI in Marketing Pulse Survey are in: 51 percent of marketers surveyed are using generative AI tools to drive the business, and 23 percent use them frequently.
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The Global AI Market: New Trends and What the Futu ...

Artificial intelligence (AI) is a rapidly growing field that is being used in a variety of industries, including computer and technology, financial services, healthcare, education, and retail. The mar ...
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5 Best B2B Marketing Strategies [Infographic]

Business-to-business marketing refers to marketing products or services mainly to other businesses and organizations. It is completely different from B2C marketing as that is directed toward the consu ...
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3 Facets of Inbound Marketing Won't Be the Same Af ...

But what about a world in which people don't turn to your brand anymore to find content … They turn to AI? The marketing industry is changing rapidly as a result of AI, and with any change,
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How Green Marketing Helps Brands Build Loyalty Whi ...

With an environmental crisis upon us, today’s consumers have become more conscious of the environmental impact that they have on the planet. As a result, they are looking for
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The AI Marketing Guide

AI marketing is a powerful tool that can improve marketing outcomes, but it requires careful planning and ethical considerations to avoid potential challenges.
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2022 Marketing Benchmarks: Web Traffic and Convers ...

Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development.
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