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Herding cats: The 21st century marketing challenge

Herding cats is a metaphor to convey the challenge of controlling different groups of people. Busine
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YouTube to add ‘Shopping’ ads below videos ahead o

YouTube has announced that it is set to add ‘Shopping’ ads just below currently playing videos just
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Compliant Marketing Platform, Vana™, Brings Advert

Through partnerships with premium publishers like BuzzFeed, Thrillist, and USA Today, Vana is enabli
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Sky Deutschland hit by €250,000 fine for marketing

against pay-TV operator Sky Deutschland for unauthorised telephone marketing activities. The authori
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Addressable advertising boom across all regions an

almost six times that value at $85.5 billion by 2025. This reflects advertising dollars switching t
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Emotional advertising can lift sales as much as 23

After more than 40 years in marketing and advertising, Louis Sawyer, the chief strategy officer for
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EverString Announces the Winners of the Inaugural

the modern B2B data platform for marketing and sales intelligence, today announced the 10 winners of
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