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Google Ads Officially Announces Rollout of Lead Fo

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was re
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Better experiences hold the key to stronger custom

Marketing departments have tended to over-index customer acquisition at the expense of retention in
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What is gamification in marketing?

Gamification can be used in playable ads as a way of combining your ad units with an interactive gam
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Tata Consultancy Services CMO on the 'nuts and bol

The idea behind the launch is to articulate its mission and relationship with customers as it embark
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TRUSTPILOT LAUNCHES FIRST-EVER CONSUMER ADVERTISIN

Paid media running on social media platforms as well as display networks will invite reviewers to sh
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GOOGLE BUYS FITBIT FOR $2.1 BILLION, PROMISES WON'

Google, the company that helped make it fun to just sit around surfing the web, is jumping into the
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Google News executive: ‘It’s not even called adver

Google’s most senior executive for its news product has dismissed suggestions the platform is guilty
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