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Amazon is eating into Google’s most important busi

Meanwhile, advertising is critical for Google: It made up about 84% of Google parent company Alphabe
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Research finds brand building impact of digital ad

The report, The Digital Brand Effect, released by Kantar at IAB Australia’s MeasureUp conference, fo
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Google is slowly figuring out how to make money ou

Google is the advertising elephant in the room. If you’re doing some sort of digital advertising cam
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Google Ads Officially Announces Rollout of Lead Fo

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was re
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Better experiences hold the key to stronger custom

Marketing departments have tended to over-index customer acquisition at the expense of retention in
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What is gamification in marketing?

Gamification can be used in playable ads as a way of combining your ad units with an interactive gam
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Tata Consultancy Services CMO on the 'nuts and bol

The idea behind the launch is to articulate its mission and relationship with customers as it embark
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