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Why do B2B Content Marketing Strategies Fail?

While the B2B community still thrives on word-of-mouth referrals for winning new business, prospecti
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The Fundamentals of Value-Based Selling

The Fundamentals of Value-Based Selling Conduct thorough research You cannot sell on value if you
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The Use of Social Media for Research and Analysis:

However we also argue that caution is needed in interpreting the results of social media data, or g
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Assessment of Business-to-Business (B2B) e-Marketp

Thus, the research problem of this thesis was designed to investigate holistically how the business
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B2B eCommerce: Getting Started

You see a huge opportunity that you’re not taking advantage of – and that’s going wholesale. So mayb
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HOW TO CREATE A GREAT ECOMMERCE CONTENT STRATEGY

Most of what people know about your ecommerce business is what they read, view or hear about you onl
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Marketing Mix for E-commerce

In the real business life, professionals are faced with the necessity to change and significantly i
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