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Marketing Automation – Where It’s Been & Where It’

The adoption and results of marketing automation continues to increase year-over-year. This infograp
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How to Improve Your Email Marketing With Personali

Email marketing is one of the best ways to market your products. While you may be getting a good ROI
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Personalization in Marketing

Does personalization in marketing actually work or is it just another buzz word? To help clear up so
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Cross-Channel Personalization

To continue our personalization theme this week, check out this infographic discovered via Retail To
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Marketing Automation: Sales or Marketing Tool?

Check out the infographic below for even more information on how automation can change the game for
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Marketing Metrics That Matter…and the ‘Vanity Metr

VANITY METRICS AREN?T INHERENTLY BAD? It?s not that you shouldn?t pay any attention to vanity metri
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How to Track Email Marketing Performance

Email marketing is one such channel where metrics allow for extensive testing and measurement. And w
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