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Two ingredients for successful B2B sales: Agility

The B2B buying landscape is increasingly reflecting the 24/7 consumer world. Customers expect speed
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A post–COVID-19 commercial-recovery strategy for B

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, minin
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Walmart's ad execs to know, hot DTC companies, iHe

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is es
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From Aspiring Marketer to C-Suite: ‘Dream Idea’ Sh

Marketing departments are not created equal in every company. And the opportunities for career devel
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UVA Darden Launches New Artificial Intelligence in

Artificial intelligence (AI) has enormous implications for the future of a variety of sectors, and m
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New Book From UVA Darden Professors Considers Mark

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l
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Special Report: How COVID-19 has Changed the Sport

After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems
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