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Google’s user-level identifier bombshell: what we

There’s nothing quite like an explosion of ad tech news to leave you to wonder “ergh… what’s going o
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Merkle’s State of Customer Experience Transformati

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management
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Merkle Releases Q4 2019 Digital Marketing Report,

Report Highlights 63% YoY Growth of Amazon Sponsored Products Ads, Contributing to a 106% Rise in Sa
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Two ingredients for successful B2B sales: Agility

The B2B buying landscape is increasingly reflecting the 24/7 consumer world. Customers expect speed
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A post–COVID-19 commercial-recovery strategy for B

Leaders of B2B companies that primarily serve customers in sectors such as automotive, energy, minin
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Walmart's ad execs to know, hot DTC companies, iHe

We've been tracking Walmart's efforts to challenge Amazon's ad business. Walmart's ad business is es
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From Aspiring Marketer to C-Suite: ‘Dream Idea’ Sh

Marketing departments are not created equal in every company. And the opportunities for career devel
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