The International Research Conference is a federated organization dedicated to bringing together a s
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Chief marketing officers (CMOs) struggle to find the right approach to proving the value of marketin
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The pandemic has had a seismic impact throughout the world and across industries, but nowhere as acu
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Marketers play a pivotal role as chief connection officers in their organizations. They connect thei
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Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore chall
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Retail sales in 2021 rebounded relative to 2020 levels, with an increase in both online and offline
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As digital commerce continues to expand rapidly, many organizations struggle to adapt, impacting rev
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