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A Toolkit for Transformative Data-Driven Marketing

All marketers want to be “data-driven.” But too often this mindset is limited to tactical campaigns
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Best Practices for Data-First Marketing in an Age

Modern marketers have two critical mandates: drive business growth and improve customer satisfaction
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Marketing Technology Benchmarks Across Financial S

The survey explores marketing technology practices among leading financial services and insurance or
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Evolving Trends in Addressability from Cookie to P

Understand the differences between cookie-based and people-based approaches to digital marketing Ta
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Webinar: Data Driven Marketing: A Methodology for

In this webinar, Cathal Melinn invites us to learn how to improve performance by identifying a few k
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Team Talk: 5 Key Digital Marketing Trends in 2022

Tutor Sean Kenny takes a look at 5 of the trends considered important for 2022. 1. Online user beha
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Webinar: Data Visualization, the Marketing Superpo

By sticking to some simple guidelines, you can understand and communicate much more successfully. Yo
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