If your marketing has been in crisis mode for the last year, it's time to brush the dust of your mar
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The B2B buyer journey
B2B buyer journeys are long and circuitous and involve increasingly less time
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There is a line from a song in the musical A Chorus Line: “If Troy Donahue can be a movie star, then
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In fact, research from McKinsey and Company found that on average two-thirds of the touchpoints duri
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When talking about the internet or digital marketing, it becomes necessary to differentiate this for
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Good advertising depends on which side of the fence you are standing. The
advertiser’s definition i
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