By using geo targeting in advertising, Hershey's is able to boost in-store sales. In this Mobile Mon
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In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down
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While a minority of vendors and partners are ahead of the game,
the majority still struggle to stay
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B2B demand generation has almost completely re-invented itself over the last decade.
The collision
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As marketers chase after the same people with the same tactics,
traditional marketing has become le
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Account-based marketing (ABM) is a combination of people, processes,
and technology that, if deploy
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We’ve all been in meetings where the sales manager presents an overly complex and confusing sales re
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