When selling in a B2B market, you must manage information on an account level.
Accordingly, B2B m
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If your company relies on B2B marketing, but the efforts you’ve put behind strategies like inbound a
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Potential of Digital Marketing for Advanced Targeting
It’s 2020, so savvy business-to-business (B2B
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Account-based marketing іѕ a marketing strategy in which major business accounts are marketed direct
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Movable Ink was born out of a simple yet revolutionary idea: personalizing emails at the very moment
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Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s,
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“I’m working deals down the funnel.” “I have a request for a proposal on my plate.” These are two of
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