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7 ways in-house marketing and martech save brands

In-house marketing and martech is helping brands to cut costs and become ever more efficient. Which
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How to create the perfect in-house marketing team

In the last decade, many brands have started to recognise the importance of having some – if not all
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Account Based Marketing

Get more relevant clicks from your B2B ads. Enable your sales teams to book more meetings. Know more
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A six-step formula for lead generation on radio

Yet, radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition
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How to Gain an Edge with Technical SEO:

Search Engine Optimization (SEO) has become somewhat of a buzzword. As marketers, we have a keen awa
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The Welfare Effects of Social Media

The rise of social media has provoked both optimism about potential societal benefits and concern ab
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The No-Nonsense Guide to In-App Advertising

A clear trend is emerging in the world of smartphones – people want free apps. According to data fr
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