Abstract—The impact of online video advertisement has an
evolving and undeniable influence on the s
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IAB Digital Video Center of Excellence—a dedicated unit within IAB—is devoted to the advancement of
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Server-Side Ad-Insertion is a technology to insert ads dynamically into video content. It allows a s
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Television continues to offer the ultimate viewing experience—the big screen, enhanced sound, and hi
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HTTP adaptive streaming (HAS) has become the de facto mode of delivering content for over-the-top (O
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Praise for Social Media Marketing: The Next Generation of Business Engagement “Social media has beco
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In a world of rising digital content consumption where traditional media resources are losing their
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