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Legitimate interest: a ‘get out of jail free’ card

The latest updates to the General Data Protection Regulation (GDPR) have major implications for B2B
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Legitimate interest and the GDPR: a B2B marketer's

Some great films came out that year - Black Panther, Crazy Rich Asians. Instagram stories became a t
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How trash TV can help you reach B2B content market

“Why am I such a slob?” you ask, as another layer of Dorito sand settles on your PJs. “Why, after n
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HOW SALES AND MARKETING ALIGNMENT INCREASED NEW RE

If your business is growing, you can no longer afford to ignore the misalignment between sales and m
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Marketing Attribution: The Beginner’s Guide for B2

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s
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The Demand Generation Strategy Guide

Messaging, distribution, reach and optimization. These are just a few pillars that define demand gen
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INSIGHTS 2018 B2B CONTENT MARKETING TRENDS

Interestingly 70–75% of businesses rate their commitment as well as their success as Moderate or Ver
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