Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million comp
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Fast forward two years later and you’ll see that, while we’ve made some very good progress as sales
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In early history it might have been enough with innovative products, great engineering, or great sal
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A strategy is a long-term plan to achieve certain objectives. A marketing strategy is therefore a ma
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This definition can refer to a number of different practices, including collaborative/joint KPIs, re
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There is a misconception in the B2B space. Many marketers and sales professionals assume B2B transac
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The rising importance of the fi eld can be demonstrated by several factors. First, because more than
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