The advent of new technologies has allowed companies to communicate directly with their customers th
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For brands seeking to use social media as a tool to boost sales, receiving mentions, likes and follo
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literally millions as a result. The book will show you how to apply their
experience to transform y
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Programmatic advertising, a process in which automation technology is used to buy and sell online me
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated, keeping you
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For the past six years, marketers whom we met around the world
have been asking for a sequel to Mar
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Most business leaders are well aware that digital and analytics have radically reshaped the B2B buyi
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