Whitepapers

Asian Brand Strategy HOW ASIA BUILDS STRONG BRANDS

The face of business in Asia is changing faster than one can blink one’s eyes. Asian companies that
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Designing Brand Identity

As competition creates infinite choices, companies look for ways to connect emotionally with custom
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Building a Powerful and Enduring Brand: The Past,

Brands are assets and the value of a strong brand is incontestable. Brands are highly sophisticated
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Brand Architecture 101 – Value Based Management.

Brand Architecture: ‘The organization and structure of a company’s brand relationships that define a
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Global Branding

As companies expand globally, a brand like Coke or Nike can be the greatest asset a firm has, but it
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Strategic Brand Management

Microsoft and/or its respective suppliers make no representations about the suitability of the infor
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Intershop E-Commerce Report 2016: Taking the Fast

The survey findings reveal how most B2B businesses have firmly grasped the potential of online digit
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