Every brand on Facebook is on Facebook for one reason – to (eventually) get more business. Getting m
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Companies are increasingly investing their marketing resources on social media channels. Especially
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The landscape of Facebook marketing is constantly changing. In the last year, there have been major
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A global company can reduce the risk in developing a global
campaign by building on branding strate
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Branding is everything,” says author Matt Haig. “Companies live or die on the strength of their bran
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Consumer shopping behavior has fundamentally changed Rather than being a planned, discrete activity,
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Born globals are a phenomenon that is increasingly being observed and researched around the globe. Y
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