Whitepapers

Transforming Marketing with Artificial Intelligenc

Artificial Intelligence Marketing (AIM) is an approach of optimally utilizing technology and custome
Read More

The Effects of Social Media on Brand-Customer Rela

y directly comparing social media users and non-users, we examine the extent to which consumers enga
Read More

INTRODUCTION ADVERTISING

True advertising does not attempt at maximising profits by increasing the cost but by promoting the
Read More

THE ROLE OF ADVERTISING IN PROMOTING A PRODUCT

Advertising plays an important role in our everyday life. It mainly determines the image and way of
Read More

How Micro-Moments Are Reshaping the Travel Custome

There’s a lot of planning that goes into traveling. And people increasingly turn to devices for help
Read More

2016 Benchmarks, Budgets, and Trends—North America

Fewer B2B marketers have a documented content marketing strategy compared with last year (32% vs. 3
Read More

101 MARKETING IDEAS YOU CAN TAKE TO THE BANK

Consumers receive thousands of messages a day from more than 60 different communications channels. A
Read More


;