Branding is the talk of the town. Corporations spend millions planning and implementing brand activi
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A brand X is a name, term, design, symbol, or
combination of these elements that identifies a
prod
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In 1997, eBay recruited Meg Whitman to become the
company’s CEO. Whitman had worked at Disney and
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According to a recent study by IRI, private label growth in 2013 significantly
outpaced the indust
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As the reader of this book, you are our most important critic and commentator. We
value your opinio
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The traditional B2B funnel is broken. In its current
form, B2B marketing takes a broad approach to
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Through good economic times and bad, marketing remains the pivotal function in any business. Determi
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