Broken brands in the world are ranked by a wide variety of criteria, such as: -awareness, monetary v
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A brand is therefore more than a product, because it can have dimensions that differentiate it in so
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We often heard about the marketing jargon - the 4 Ps, which are the basic ingredients of marketing m
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Managing brands in today’s inter-connected and
complex business environment is challenging.
Brands
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Media industries have over the past 15 years embraced brand management
(McDowell, 2006). In this pr
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Many search engines can be used in two equally
important ways. The first way is search engine optim
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But online advertising is just the tip of the iceberg.
Marketers have to dig deep into today’s vast
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