Whitepapers

Digital Marketing Guide

In fact, research from McKinsey and Company found that on average two-thirds of the touchpoints duri
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Digital Marketing Strategies – From Brand Awarenes

When talking about the internet or digital marketing, it becomes necessary to differentiate this for
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The fight for customers’ attention: YouTube as an

Good advertising depends on which side of the fence you are standing. The advertiser’s definition i
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Influencer Marketing as a Marketing Tool

There are many different ways and channels to use for influencer marketing. Especially bloggers have
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The Comple t e Guide to Influencer Marketing: Stra

Influencers have a pre-established audience who are already receptive to their ideas and recommenda
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What is Influencer Marketing?

These are the people who are at the forefront of social trends. They could be innovators, who creat
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The Confusion of Content Marketing A study to clar

The research onion by Saunders, Lewis, and Thornhill (2009) are used to better understand how the di
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