Whitepapers

The fight for customers’ attention: YouTube as an

Good advertising depends on which side of the fence you are standing. The advertiser’s definition i
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Influencer Marketing as a Marketing Tool

There are many different ways and channels to use for influencer marketing. Especially bloggers have
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The Comple t e Guide to Influencer Marketing: Stra

Influencers have a pre-established audience who are already receptive to their ideas and recommenda
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What is Influencer Marketing?

These are the people who are at the forefront of social trends. They could be innovators, who creat
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The Confusion of Content Marketing A study to clar

The research onion by Saunders, Lewis, and Thornhill (2009) are used to better understand how the di
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The Beginner’s Guide to Content Marketing

Importantly, the content is not about you or your organization – it’s about the audience. True cont
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A Brief History Of Content Marketing

Content Marketing has been a tried and true element in the marketer’s toolbox for ages. Sure, new te
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