One of the most profound shifts in the current sales experience has nothing to do with the modern-da
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Today, sales teams must sell to self-empowered, highly informed “super” buyers. These potential cust
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Meanwhile, the sales organization has not kept pace. In many companies, B2B sales continue to live l
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There is a line from a song in the musical A Chorus Line: “If Troy Donahue can be a movie star, then
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In fact, research from McKinsey and Company found that on average two-thirds of the touchpoints duri
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When talking about the internet or digital marketing, it becomes necessary to differentiate this for
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