Brand communication boils down to two fundamentals. One is content—
what the brand communicates. Th
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Ray Tomlinson established electronic Direct or known as EDM in the year of 1961. There are two types
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Social networking websites Social networking websites allow individuals, businesses and other organi
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The paper discussed the role of teenagers in the family buying process and online brand selection by
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The main aim of this book is to teach you how to build and sustain
your business as a brand with a
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In this world of technology upgradation, breaking through the advertising and communication clutter
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When we talk about being purposeful as marketers, we often think about the traditional cause marketi
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