Intent data points directly at what consumers want. It is behavior data that gives out signals on wh
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B2B demand creation is an important aspect of marketing that involves creating brand awareness, incr
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2020 was a year of revolutionary adoption in the context of technology. From video conferencing plat
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One of the most significant shifts in demand generation is the move towards account-based marketing.
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In today’s digital economy, capturing the attention of buyers is vastly different. Novel and evolvin
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As the B2B marketing funnel gets longer and more complex, organizations are looking up to marketers
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The pandemic has rendered our ways of living, working, and planning topsy-turvy. With the path to re
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