Digital marketing starts with a deep understanding of business needs followed by a comprehensive str
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For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing
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Among marketing’s greatest challenges is foreseeing how customer wants, needs, expectations and purc
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Align marketing and sales around unified revenue metrics
The first step to becoming aligned around
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Search plays an integral role in reaching B2B buyers, with 62% of B2B buyers saying that a web searc
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Changes to YouTube’s Advertiser-Friendly Guidelines
YouTube is now allowing more types of content t
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Emotions and content are key to understanding consumer emotion and behavior. A Harte Hanks study rel
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