In the B2B space, best-in-class customer success departments have always been focused on the account
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Account based marketing (ABM) hinges on sales and marketing identifying and aligning on the accounts
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Megan Wharton is an excellent sales assistant. She’s been at her job only a few months, but she’s ea
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The state of AI in B2B marketing
AI will help consolidate marketing channels
From ABM marketing co
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A benchmark study by Blueshift discovered that AI marketing can enhance client engagement by 7x and
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Once upon a time, content marketing for b2b companies, was thinking about getting found against cert
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Both technologies show no signs of slowing down.
And from fashion to heavy equipment and constructi
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