• Dean Ara
• 11 Jun, 2019

The B2B Buyer Journey is the active research process a B2B customer goes through leading up to a purchase. According to Sirius Decisions, B2B buyers have 12 to 18 non-human and human interactions along the buyer’s journey. It’s a marketer’s role to ensure this behavior is central to their marketing efforts. They can do this by building content to address these interactions perfectly.
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