Leading with purpose: How marketing and sales leaders can shape the next normal

This article was written collaboratively by all the global leaders of the McKinsey Marketing & Sales Practice, a group that spans all of our regions and includes: Tjark Freundt, Bruno Furtado, Brian Gregg, Damian Hattingh, Eric Hazan, Rock Khanna, Aimee Kim, Jesko Perrey, Brian Ruwadi, and Dennis Spillecke.
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