Account-Based Marketing Handbook
As marketers chase after the same people with the same tactics,
traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing
worked until everybody started to put out sub-standard material. And
search engine marketing worked until it became inundated with new
players clamoring for attention. Even inbound tactics aren’t delivering the
results they once did.
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