A Beginner’s Guide to A/B Testing Your Email Campaigns

Optimized Emails Lead to Optimized Results The whole purpose of optimization is to get closer to your desired end results. So if you’re expecting to make 5 sales a day consistently and you’re only making an average of 3, you need to change something. Usually, the first thing you need to look at when something’s not working – your email sequence. Something needs to be tweaked, and it has to be done immediately.
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