The Ultimate 4 Step Business to Business (B2B) Marketing Plan
There are many people…and I happen to be one of them…that believe business to business marketing is actually far easier than marketing to consumers. Convincing someone to purchase your product or service when you can tie it directly to their bottom line (or their promotion) is a piece of cake. Of course, you’ll need to find the people who are actually committed to improvement…but once they’ve started receiving value from your company, they have a vested interest in providing feedback that cont
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