Rebooting Content Marketing | C3 Conference 2017 | Robert Rose
We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive, or takes too long. Well, the truth is – those headlines are mostly true. But they don’t have to be. Marketers can transform content marketing into something much clearer, and actually something that helps the company become more profitable. Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s
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