• Veena Tripathi

The paper discussed the role of teenagers in the family buying process and online brand selection by teenagers. The researcher believes the importance of understanding the characteristics and buying process of teenagers before drawing their role in online marketing. Teenage is a transitional growth post the childhood. This development formed the psychological development in a teenager. Age of teenagers lies between the age group of 13 to 19 years. This transition involves biological, psychologic
Read more...