• Bob Lord

If you’re reading into this field, you may have observed three kinds of writing. At the highest level (where level means perspective, not just quality), primarily for the C-suite and aspirants thereto, there are “evangelistic” titles, like Tom Davenport’s Competing On Analytics and Ian Ayres’ Supercrunchers . These works do a good job of calling attention to, describing, and illustrating the Big Data zeitgeist .
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