The Role of Digital Influencers and Their Impact on Digital Marketing

Change in Marketing Spend One of the most significant impacts that influencer marketing has had in recent years is the change in marketing spend for many companies. Those funds that were once earmarked for paid ads or print advertising have been reallocated for digital promotions. As of 2018, B2B companies were expected to increase their social spending by 89% for products and 58% for
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