Effective Social Media Marketing for Associations: A Case Study.

Maximizing Social When Gabriella came on board at the start of a global pandemic, she found that ASIS had a strong social media presence (e.g., just over 100,000 followers across LinkedIn, Facebook, Twitter, Instagram, and YouTube), but the team all agreed that it wasn’t being fully maximized. Her plan, along with her fellow communications colleagues, was to take stock of the social media
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