• selling power

“ S e l l i n g t h e S u n G a r d Way ” One of the biggest sources of competition suppliers face today is not other suppliers but a buyer’s decision not to act at all. In fact, Forrester research suggests that 65 percent of sales interactions end in no purchase. With budgets stretched thin, stakeholders need to be thoroughly convinced that there is a real business case for reinventing their processes or adopting
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