Marketing and Selling High-tech Product

There is a line from a song in the musical A Chorus Line: “If Troy Donahue can be a movie star, then I can be a movie star.” Every year one imagines hearing a version of this line reprised in high-tech start-ups across the country: “If Bill Gates can be a billionaire. . .” For indeed, the great thing about high tech is that, despite numerous disappointments, it still holds out the siren’s lure of a legitimate get-rich-quick opportunity
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