Influencer Marketing as a Marketing Tool

There are many different ways and channels to use for influencer marketing. Especially bloggers have become important influencers because they are seen as authentic and have loyal followings. When a blogger or other influencers recommends a product it seems trust worthier than traditional advertising (www.marketing-schools.org, 2012). According to the editor Brannigan at Fashionista.com you do not need a blog anymore
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