• Neal Schaffer

Intro to Benefits of Influencer Marketing Knowing the benefits of influencer marketing will help you see why it should be an outgrowth of social listening. Right now, brand awareness is at a premium, and it must be gathered primarily online as people shun in-person shopping. At the same time, social media use is encouraged as people try to connect without seeing each other. Social proof, therefore, will help you gain credibility even more
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