Why Your Digital Marketing Strategy Should Include Press Releases

A press release is a summarized announcement of something newsworthy. They used to be the only way to share news with the media. Companies would send the releases and hope that busy reporters would notice. However, today there are so many online news sites available, such as Google News and Yahoo! News, that there are more opportunities for companies to get their news out in front of the world. What’s more, press releases can even be added to organizations’ own digital content where
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