• Brian Cairns
• 25 Mar, 2021

Whether you hate him, or you love him, Donald Trump is an amazing marketer. Throughout his life he has crafted and redrafted a brand without parallel. This is not a story about politics, but uses it as a backdrop to highlight some incredible salient points about marketing, and how it can motivate behavior from good to bad.To do this, we have to review a few concepts that are important to tell the story.
Read more...