• Bridget Cunningham

Guided by overarching business objectives, the roadmap for a digital marketing strategy is best organized into quarterly tactical plans. This structure gives way to clearly defined focus areas, from the products and services you want to promote to the target audience you want to reach, and the built-in flexibility to adapt to changes in the business and the industry as a whole. What it also does is create a more natural cadence as to when to revisit your digital marketing efforts.
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