• JOE STANTON

The first step towards disruption starts with evaluating what’s in front of you. Our account teams do this by sitting down and performing a good old-fashioned account audit in which they review higher-level concepts like channel mix and budget allocation to get a sense of account priorities and patterns over time. If those patterns are not serving the client’s business interests, it’s time to shake things up. From there, our teams get more granular and dig into creative assets, copy, and audienc
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